Consumer Insights

She's in touch with dietary issues that concern the public and offers fresh insights to the food industry on how best to talk to their consumer. Specialist knowledge on nutrition trends and marketing to mums.

Health Writer & Author

“If you want no nonsense sensible advice, [Hot Body Plan] is the book for you!” Matthew Wright, The Wright Stuff.

Nutritionist & Dietitian

Azmina is a degree-qualified nutritionist & registered dietitian from Kings College, London and has achieved a British Dietetic Association Roll of Honour Award in 2009.

Weight Loss Solutions

Creative, achievable & practical tools to help you change your eating behaviour, lose weight & keep it off.


Azmina is a media spokesperson for the British Dietetic Association and regularly appears on TV and radio.


"Azmina's presentations are lively and memorable. Her energy and enthusiasm radiate to her audience and she is often the highlight at our national event" Sarah Bone, CEO Diabetes Research and Wellness Foundation

An independent award-winning nutritionist, registered dietitian, health writer and mum. Azmina bridges the communications gap between the consumer and the food industry by engaging the target audience, and translating scientific evidence into language consumers can understand. She has extensive networks with Key Opinion Leaders & national organisations within nutrition & health, and she is co-founder of the successful #RDUK professional twitter chats.


Metro: Azmina debates whether 7-a-day fruit & veg is realistic (Click photo for more)...Azmina has specialist experience in weight loss, energy levels for women, eating well for the over-50s, NPD & functional foods, nursery menus, behaviour change, diabetes, heart disease, children's diets, fun family eating and glycaemic index. (Oh, of course, reaching the Indian market too!)



The Lorraine Show Little Black Dress Diet

Azmina Govindji is the nutritionist behind the Real Woman's Little Black Dress Diet for ITV's Lorraine show, launched with Dannii Minogue, Lisa Faulkner, Nadia Sawalha and Jane Wake. Rice Krispie Chicken and Lamb Koftas are on the tasty 28-day plan.