Press Briefing
The Project
To promote media coverage of an existing brand.
What we did
Azmina participated in a media briefing where she delivered a light-hearted but science-based presentation to health journalists. In addition, she provided confidential consultations for the journalists on a one-to-one basis. Such personalized targeting resulted in a range of media coverage. This was, at times, supplemented with expert Q & A advertorials to promote the brand, diet plans for magazines, radio interviews and expert quotes in the national press.