Supermarket buyers
The Project
To participate in a targeted video for supermarket buyers.
What we did
Azmina appeared as nutrition expert on a video for a well-known dairy brand – the film was set in a farm with dairy cows who clearly weren’t used to the limelight! She explained the benefits of dairy in terms of calcium and protein, and further demonstrated the benefits to different groups of shoppers such as mums with young children, seniors and pregnant women. This was supported by a double-page spread in a trade magazine. She then conducted training sessions to sampling staff for two large retailers.